Angeline Fiechter, President of Ardent World Inc. (center) with her angels at the launch of Gluta-C Brightening Sunscreen collection (below)
Whether commuting to work, attending classes, exercising outdoors, driving, working beside a sunny window, or spending hours in front of digital devices, daily sun exposure has become part of modern life.
Indeed, most Filipinos already know they should wear sunscreen every day. The challenge isn't awareness—it's finding one they actually enjoy wearing - - and doing away from sticky textures and greasy finishes to white cast, breakouts, and products that seem to disappear the moment you start sweating, etc.
Responding to these everyday concerns, Gluta-C introduces its new Brightening Sunscreen collection featuring SPF 60+ PA+++ protection, blue light defense, antioxidant-rich ingredients,
and three skin-enhancing shade variants designed for everyday wear. Developed through consumer insights and Gluta-C's long-standing commitment to creating safe, multi-benefit skincare, the new collection helps simplify daily routines by combining sun protection, skincare, and complexion-enhancing benefits in one product.
Why This Matters
For years, sunscreen conversations centered almost entirely on preventing sunburn. Today, Filipino consumers are asking different questions—whether a sunscreen will feel lightweight enough for the daily commute, stay comfortable without becoming oily by midday, wear well under makeup, and blend seamlessly without leaving a white cast. In today's climate,
sunscreen's everyday wearability has become just as important as its level of sun protection.
Recent social listening across Filipino skincare communities shows that texture, comfort, trust, and ease of use now influence sunscreen purchases just as much as SPF protection. Consumers increasingly want products that fit seamlessly into their daily routine—not products that feel like another skincare chore.
These insights align with Gluta-C's own consumer research, which found that people are increasingly looking for skincare products that are safe and deliver multiple benefits in one application. This multi-benefit philosophy has long been at the core of Gluta-C's product development—creating formulations that do more than address a single skincare concern while
helping keep skin healthy.
"We've always believed that skincare should do more than solve one concern," said
"Every Gluta-C product begins with one important question: Will it help keep the skin healthy? Before we add brightening benefits, we make sure the formula nourishes, moisturizes, and supports overall skin health."
"Our consumer research confirmed what we're seeing today—people no longer define beautiful skin by fairness alone. They want skin that looks healthy, even-toned, moisturized, and naturally glowing. That's exactly what inspired the development of our new Brightening Sunscreen. We wanted to create a sunscreen that not only offers high sun protection but also delivers the
skincare benefits consumers truly value while remaining lightweight and comfortable enough for everyday use," she explained.
A shift in what people consider beautiful skin
The brand's latest consumer survey also revealed a shift in what people consider beautiful skin. Rather than simply aiming for fairer skin, respondents said they want skin that looks even-toned, moisturized, and naturally glowing. These findings reinforce the growing demand for skincare products that not only protect against everyday environmental stressors but also visibly improve overall skin health.
"Our consumer research confirmed what we're seeing today—people no longer define beautiful skin by fairness alone. They want skin that looks healthy, even-toned, moisturized, and naturally glowing. That's exactly what inspired the development of our new Brightening Sunscreen. We wanted to create a sunscreen that not only offers high sun protection but also delivers the
skincare benefits consumers truly value while remaining lightweight and comfortable enough for everyday use," she explained.
A shift in what people consider beautiful skin
The brand's latest consumer survey also revealed a shift in what people consider beautiful skin. Rather than simply aiming for fairer skin, respondents said they want skin that looks even-toned, moisturized, and naturally glowing. These findings reinforce the growing demand for skincare products that not only protect against everyday environmental stressors but also visibly improve overall skin health.
 |
| Dr. Cat Porciuncula (left) discusses the beauty of the new products highlighting the healthy ingredients and formulation |
Designed around real everyday needs,
Gluta-C Brightening Sunscreen was created to simplify daily skincare by combining multiple benefits into a single product.
Available in Tone-Up, Light Shade, and Medium Shade, each formula features:
● SPF 60+ PA+++ broad-spectrum UV protection
● Blue light protection for daily digital exposure
● Glutathione and Vitamin C antioxidants
● Moisturizing skincare benefits
● Lightweight, comfortable texture for everyday wear
● Matte finish to help minimize unwanted shine
● Skin tint that blends naturally for a healthy-looking complexion
Instead of requiring separate products for sun protection, hydration, brightening, and complexion enhancement, the collection brings these benefits together in one easy
step—making it easier to stay consistent with daily sunscreen use.
Gluta-C Brightening Sunscreen helps simplify daily skincare by combining broad-spectrum UV protection, blue light defense, hydration, antioxidant care, and complexion-enhancing benefits.
Gluta-C Brightening Sunscreen SPF 60+ delivers Healthy, Even-Toned, Glowing Skin
New SPF 60+ PA+++ sunscreen collection combines blue light protection, Glutathione, Vitamin C, skin tint, and moisturizing care to deliver the multi-benefit skincare experience Filipinos are looking for.
Both global skincare trends and local consumer conversations point to a growing shift toward preventive skincare. Sunscreen is increasingly viewed not only as protection against sunburn but also as an essential step in helping prevent uneven skin tone, dryness, premature signs of
aging, and the visible effects of daily UV and blue light exposure.
At the same time, today's consumers are choosing products based on how they perform in real life. Lightweight textures, non-greasy finishes, skin-friendly ingredients, and multi-benefit
formulations have become just as important as SPF ratings. As skincare routines continue to evolve, consumers are looking for products that make healthy skin easier to achieve every day.
Gluta-C, guided by continuous consumer
research and a commitment to safe, effective, and multi-benefit formulations, the brand continues to create innovative skincare products that simplify everyday routines while empowering people of all
ages to achieve healthier-looking skin with confidence.
Gluta-C Brightening Sunscreen was created to simplify daily skincare by combining multiple benefits into a single product.
Available in Tone-Up, Light Shade, and Medium Shade, each formula features:
● SPF 60+ PA+++ broad-spectrum UV protection
● Blue light protection for daily digital exposure
● Glutathione and Vitamin C antioxidants
● Moisturizing skincare benefits
● Lightweight, comfortable texture for everyday wear
● Matte finish to help minimize unwanted shine
● Skin tint that blends naturally for a healthy-looking complexion
Instead of requiring separate products for sun protection, hydration, brightening, and complexion enhancement, the collection brings these benefits together in one easy
step—making it easier to stay consistent with daily sunscreen use.
Gluta-C Brightening Sunscreen helps simplify daily skincare by combining broad-spectrum UV protection, blue light defense, hydration, antioxidant care, and complexion-enhancing benefits.
Gluta-C Brightening Sunscreen SPF 60+ delivers Healthy, Even-Toned, Glowing Skin
New SPF 60+ PA+++ sunscreen collection combines blue light protection, Glutathione, Vitamin C, skin tint, and moisturizing care to deliver the multi-benefit skincare experience Filipinos are looking for.
Both global skincare trends and local consumer conversations point to a growing shift toward preventive skincare. Sunscreen is increasingly viewed not only as protection against sunburn but also as an essential step in helping prevent uneven skin tone, dryness, premature signs of
aging, and the visible effects of daily UV and blue light exposure.
At the same time, today's consumers are choosing products based on how they perform in real life. Lightweight textures, non-greasy finishes, skin-friendly ingredients, and multi-benefit
formulations have become just as important as SPF ratings. As skincare routines continue to evolve, consumers are looking for products that make healthy skin easier to achieve every day.
Gluta-C, guided by continuous consumer
research and a commitment to safe, effective, and multi-benefit formulations, the brand continues to create innovative skincare products that simplify everyday routines while empowering people of all
ages to achieve healthier-looking skin with confidence.
 |
| Beauty and wellness influencers, mostly Gen Zs try the new brightening sunscreen products by blending them in their beauty routine. |
Gluta-C Brightening Sunscreen is now available at all SM Markets nationwide. For the latest product updates, skincare tips, and promotions, follow Gluta-C Philippines on Facebook, Instagram, and TikTok.
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