SM Hotels and Conventions Corp. (SMHCC) and its flagship convention arm, the SMX Convention Center, are playing a pivotal role in propelling the Philippines onto the global stage as a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). Recently cementing its industry leadership with a third consecutive win as the Philippines’ Best Convention & Exhibition Center at the prestigious 35th TTG Travel Awards, SMHCC is proving that world-class hospitality and strategic infrastructure are vital catalysts for national economic development and tourism.
At the core of SMHCC’s mission is a commitment to building platforms where commerce, tourism, and community growth intersect. By continuously investing in high-caliber venues, the company is not merely expanding its corporate footprint; it is actively generating widespread economic opportunities across the tourism and hospitality ecosystem. Every convention, trade fair, and corporate gathering hosted by SMX directly benefits hotels, restaurants, transport providers, and local enterprises, injecting vital financial momentum into local communities.
This impact is set to grow even further through SMHCC’s aggressive nationwide expansion program. Mega-developments like the upcoming SMX Convention Center Seaside Cebu in South Road Properties and the expansive SMXCITE Center within the SM Mall of Asia complex are reinforcing the country's major urban centers as competitive international business hubs. Concurrently, by introducing smaller-scale SMX Trade Halls to emerging regional markets such as Cabanatuan, Sto. Tomas, and Nuvali, SMHCC is democratizing the MICE industry—bringing professional gatherings closer to the countryside and stimulating regional economic activity.
Prior to this momentous win, SMX Convention Center Manila staged
a milestone celebration of Filipino flavors and culinary partnership uniting the country’s top culinary talents to celebrate our shared heritage.
Driving Philippine tourism through culture and gastronomy, Culinaire 2026 aptly themed Flavors of Possibility, treated guests to an endless array of regional delicacies—from Batangas tawilis and Kapampangan sisig to Cebu lechon, Davao sinuglaw, and stunning masterpieces like Juan Carlo the Caterer’s “Ginto: Gateway to the Islands” Pinoy dessert.
At its core, Culinaire is much more than a food tasting; it is a vital platform for SMX’s accredited caterers, partner hotels, mobile bars, and restaurants—such as Bizu, Conrad Manila, Hizon’s, Via Mare, and many others—to showcase their unmatched products, services, and culinary craftsmanship.
According to SMHCC Senior Vice President for Operations Walid Wafik, the event has evolved over the years into a powerful channel where partners transform familiar ingredients, regional influences, and rich Filipino traditions into unforgettable gastronomic experiences. By participating in this collaborative showcase, food partners are given the invaluable opportunity to elevate their brand visibility, highlight their innovative capabilities, and demonstrate their dedication to culinary excellence in front of a diverse audience.
As the Philippines solidifies its status as a top-tier MICE hub in Asia, SMHCC and SMX Convention Center remain steadfast in their vision. By connecting people, brands, and destinations, they are not only showcasing the best of Filipino hospitality to international delegates but also laying a resilient foundation for long-term national economic progress.
Comments
Post a Comment