Who doesn’t eat rice? Ask any Filipino and he
or she surely loves eating rice and the many variants it is prepared. Unless,
of course, he is on a very strict diet either for health or medical reason. But
after that, for sure, he’ll turn to rice once again.
Rice, after all, is the staple food in
the country. It is the meal of most of us three times a day: for breakfast,
lunch and dinner. In fact, steamed rice with a
simple viand could make up for a meal. Fried rice, on the other
hand, a popular meal for breakfast at home, is also served at restaurants
with different toppings anytime of the day.
With rice as Pinoy’s staple food, business
buddies Ronald Allan Callao and Antonio Atienza, drawn together by their similar
passions for Filipino cuisine, came up with Boy Kanin, now a growing Filipino
food business managed by MB Flavored Rice Corporation.
Boy Kanin offers everyone’s favorite Filipino
dish. It is every Juan’s companion for low-budget on-the-go rice meals. It
specializes on budget rice in a box meal sets of well-loved popular Filipino
dishes like Beef Pares, Adobo, Caldereta, Teriyaki and all-day breakfast
favourites like Tapsilog, Tocilog, Longsilog and Liemposilog. For those who
need to grab a bite or satiate their merienda cravings, Boy Kanin has also
introduced Pinoy Burrito—a bread wrap with your choice of rice and filling.
Recent additions to the menu include Sisig, Chicken BBQ and even Crispy Pata,
initially available at selected dine-in Boy Kanin outlets.
“Wala akong nakikita na pure Pinoy na food
cart. May mga restaurants, pero ‘yung food carts, karamihan Chinese foods.
That’s how I got the idea na why not try to pull a Pinoy food concept? So we
thought of venturing into kanin because 99% of Filipinos eat rice,” said
Callao.
Callao and Atienza hailed from entirely
different worlds. Callao is a newspaperman having been the circulation manager
of Business World and later of Business Mirror which he helped to set up in
2005. Atienza, on the other hand, is a jeweler.
Atienza proposed the concept of Boy Kanin to
Callao. Atienza’s idea of infusing the
meat or seafood ulam sauce into the rice was inspired by his foreign friends’
search for local cuisine. These friends actually enjoyed mixing the rice into
the sauce of kaldereta. Such a practice continues in the home of Filipinos and
local restaurants serving the same fare. What distinguishes Boy Kanin from
these establishments is the rice and ulam sauce is being mixed for them.
“My dream for Boy Kanin is to go
international. Once Pinoy food is mentioned, automatically you think of Boy
Kanin. Pag nabanggit ang Pinoy food, Boy Kanin ang iisipin mo,” he quipped.
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| Ronald Allan Callao, President & CEO ng MB Foods Corp., Boy Kanin and Bernadette Guerrero Admin Head LBC Sports Development seal the Ronda Pilipinas sponsorsjhip with a handshake in the presence of Lorraine and Ariel Batas, franchise owners of Boy Kanin Cabuyao Branch |
Boy Kanin marks its 5th year this 2018. This
is a momentous occasion for Callao because it only meant their efforts have
paid off in the past years. And as a way of giving back, Boy Kanin has
sponsored Ronda Pilipinas and will be giving away this year’s Ronda Pilipinas
Grand Champion his very own Boy Kanin very own franchise in his chosen location. The franchise will amount
to P300,000 which includes equipment and accessories, use of trade name and
business system, opening marketing and R&D assistance, and other store
paraphernalia.
Ronda Pilipinas is an annual professional
road cycling competition held usually in the first quarter of the year in the
country. Callao is cycling enthusiast himself being a son of a professional
racer. That’s why it comes as no surprise that Boy Kanin has been supporting
Ronda Pilipinas. There’s even a Boy Kanin-Starken Cycling Club in which Mr.
Callao is the founder.
With over 30 branches and franchises in the
Metro, Boy Kanin hopes to expand nationwide.
“We opened 10 branches this February. We
already have branches outside Metro Manila. We have in Mindoro, Bulacan, Bicol,
and soon we will be having in Cebu, Davao, Gensan, CDO, ayan po yung naka
line-up. Actually we’re controlling the growth. Operation guy kasi ako, hindi
ko matanggap kapag palpak yung
operation. Parangkumbaga protectionist. So ayokong mag-expand kaagad ng
hindi ko s’ya mama-manage. Gusto ko
stable kami. Yung masu-support ko talaga
yung needs nila, hindi naman kasi ako nag-pa franchise just to get money but to
build the brand.
What
is your projection for your company for the next five years?
"I’m not into numbers when it comes to
branches or franchises. But I’m really keen on providing quality members. Yung
iba kasi goes for quantity over quality. I don’t and I have this habit of
planning every five years. We started as
a food cart brand. Now my expansion plan includes the menu and offerings –
dadami yung menu namin, dadami yung product offerings namin which will help us promote Philippine cuisine. The
name itself, Boy Kanin, Pinoy na Pinoy … hindi mahirap i-introduce kung sino
tayo. So dun ako naka-focus, to be known as truly Filipino product and company," he said.
How
would you differentiate your work in the publication and now with your own
company?
“The passion is the same, the energy that you
are giving is the same, the vision that you are trying to forecast is the
same. Kasi when I did publication, when
I got the job offer of Business Mirror coming from Business World, mababa ang
sweldo. Bakit ko s’ya tinangap? Because in my mind, biggest na yan, BW. We were
setting up the other newspaper, so kahit mag 100 years old ang Business Mirror,
I can say kasama ako sa nag-start n’yan. Right now, I’m happy because I have
applicants for franchise coming from the publication industry. In a way,
makakatulong ako sa kanila to start their own business.”
How
do you plan to help those who want to franchise but don’t have the capital?
“If I don’t know the applicant, my solution
is for my business partners to talk to them. But if I know him or her
personally, we could easily talk things out including his available resources.
Kasi I started from nothing also so I know how to start from nothing. Yung
little help that I could share, is a big thing for them. Yung pusong wala, alam
ko po yun kasi nagsimula rin ako sa wala,” Callao concluded.
Boy kanin is a proud Silver member of
Association of Filipino Franchisers, Inc. (AFFI) and of BPI Family Ka-negosyo.
For Franchising, please visit #73-A 10th Ave.
BrgySoccorro, Murphy, Cubao, Quezon City. For more update, please follow the
following online channels.
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