“Sure Ka Ba?” : Unilever Philippines’ water safety awareness campaign among household consumers

How safe is your drinking water? Are you sure you get really clean water from your trusted refilling station?

Unilever Philippines has recently launched an awareness campaign to empower household consumers to question the safety of their drinking water, and in so doing, protect the health of their families.

During the launch of the  “Sure Ka Ba?” campaign, media guests watched a video of how a typical water refilling station processed the order of a customer, revealing how refilled water can become contaminated especially during handling, storage and delivery of containers.

According to the 2013 Kantar Worldpanel In-Home Packaged Water Report, roughly 60 percent of urban households buy their drinking water from water refilling stations.

“Through the video, we wanted to show households, especially the moms, how refilled water can easily be contaminated due to improper handling and transport of containers and other human factors. This, in turn, can pose health risks for the family, especially the children,” said Brian Duruin, Pureit brand manager.

 Unilever Philippines Vice President for Home Care and Foods Benjie Yap discusses about how Pureit's "Sure Ka Ba?" campaign and other efforts to bring safe drinking water closer to Filipino families are part of the Unilever Sustainable Living Plan which allows Unilever to provide health and wellness, environment, nutrition and livelihood programs on a global scale. Shown in photo at right is one of the "Pureit Excella" units, an in-home non-electric water purifier that converts tap water into clean and safe drinking water.

A state-of-the-art water purifier, Pureit is world’s most advanced range of in-home water purifiers. Pureit is breakthrough innovation designed by Hindustan Unilever and it provides complete protection from all water-borne diseases, unmatched convenience and affordability.

The Pureit innovation addresses one of the biggest technological challenges of the century – that of making safe water accessible & affordable for millions. Pureit provides 4 litres of “As safe as boiled” water at a running cost of Rs 1 without the hassles of boiling, without the need of electricity or a continuous tap water supply.

The output water from Pureit meets stringent criteria for microbiologically safe drinking water, from one of the toughest regulatory agencies the USA, EPA (Environmental Protection Agency).

The United Nations Children’s Fund lists diarrhea, cholera and typhoid fever as some of the deadly diseases that can be triggered by drinking contaminated water.

Pureit Excella

To help address this concern, Unilever has introduced Pureit Excella, an in-home, non-electric water purifier that converts tap water into clean and safe drinking water. Pureit has an advanced five-step purification process that eliminates 99.9999% of bacteria, viruses and parasites to meet the stringent safety standards of the US Environmental Protection Agency.

Two product demonstrations were held to showcase the efficacy of Pureit in eliminating microscopic disease-causing germs and bacteria. The demonstrations were conducted by the Unilever Research and Development team and a microbiologist from SGS, the world’s leading inspection, verification, testing and certification company.

Unilever Philippines vice president for Home Care and Foods Benjie Yap talked about how Pureit’s “Sure Ka Ba?” campaign and other efforts to bring safe drinking water closer to Filipino families are part of the Unilever Sustainable Living Plan which allows Unilever to provide health and wellness, environment, nutrition and livelihood programs on a global scale.

And the best way to ensure you have access to safe drinking water at all times is having your own water purifier. Unilever knows this very well, and was so generous by giving each of the media attendee a Pureit Excella unit.

I have been using my own Pureit Excella for a couple of month now, replacing a 2-year-old ceramic filter. Thank you, Unilever, for the steady supply of safe and fresh drinking water for my family!

Research and Development Manager Amor Prieto of Unilever Philippines shows the Auto-Fill/In-Line Wall Mounted Electric Pureit Marvella UV units in one of the Avida Showroom units during the Unilever launching on Pureit's "Sure Ka Ba?"  held at the Avida showroom Center, Glorietta Center, Makati City on September 2, 2015.