Get Ready to Explore at the 37th Philippine Travel Mart on September 4-6

Officers answer questions from the media, from left: Arjun Shroff, PHILTOA Board of Trustee; Jacqueline Fernandez, EastWest Bank President; Ma Lourdes Japson, PHILTOA President; Bryan Ang, Head of Philippine Sales; and Cecile Kimpo, PHILTOA Board of Trustee.

Mark your calendars for the highly-anticipated 2026 Philippine Travel Mart (PTM)!

Officially announced during a press launch at Lakbay Museo on July 28, the country’s premier and longest-standing interactive travel trade exposition is back and bigger than ever.

Organized annually by the Philippine Tour Operators Association (PHILTOA) with the support of the Department of Tourism, the PTM serves as the nation's primary marketplace for travel experiences. As PHILTOA celebrates its 40th anniversary, the organization remains steadfast in promoting responsible tourism that drives economic growth, creates jobs, and empowers local tour operators.

This year’s event—anchored on the theme “Nurturing the NextGen Tourism: Discover Your Philippines”—will take place on September 4, 5, and 6 at the SMX Convention Center Manila in Pasay City. PHILTOA President Maria Lourdes Japson invites everyone to rediscover the beauty of the country while forging meaningful connections with local communities. "Together, let us inspire every Filipino and every traveler not only to visit destinations, but to create meaningful connections with the places and the people that make the Philippines truly exceptional," Japson shared.

Visitors can look forward to roughly 300 exhibitors offering exclusive on-site travel deals and discounts reaching up to 50%. The event will feature a wide array of travel packages—with 70% dedicated to domestic destinations and 30% highlighting international spots. Adding to the excitement, official partners like Philippine Airlines will roll out surprise deals, while East West Banking Corporation will offer exclusive promos and flexible payment options, such as 3% interest-free installment plans for its cardholders. Attendees will also have the chance to join exciting raffle draws and win amazing prizes.

Don't miss this ultimate opportunity to turn your travel dreams into itineraries and “experience” the Philippines and other global destinations. Score discounted entrance fee by booking your tickets in advance, too.

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