The opening ceremony and the official poster of HWONFEX 2026 The Health, Wellness, and Organic Festival and Expo (HWONFEX) stands at the forefront of positioning the Philippines as the premier "Heart of ASEAN Wellness." Designed as the country’s pioneering B2B2C holistic healing trade fair, HWONFEX brings together government agencies, industry stakeholders, and wellness advocates to champion a healthier, more purposeful way of life. HWONFEX 2026: The Official ASEAN Side Event for the Health Tourism & Wellness Economy seeks to unify the region’s wellness economy under the banner “ASEAN Wellness as One,” fulfilling its core theme: “Go Explore, Grow Communities, Glow Together.” Mr. Ebb Hinchcliffe, executive director, American Chambers of Commerce, shared his personal experience on how he benefitted and got healed from the Philippines' health and wellness program. Photo by Ana Esternon This initiative arrives at a time of unprecedented global growth. According to the Gl...