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Pioneer Foundation’s WRAP fosters environmental responsibility to the youth


The successful launch of WRAP at Majada In Elementary School in Laguna serves as a jump start for the young children to live a sustainable lifestyle


"The youth are the hope of the nation." This may sound as cliché but the sentiment remains as true as ever.

When the Philippine national hero Dr. Jose Rizal said this more than a hundred years ago, he emphasized the critical role that young people play in shaping the future of their communities and their countries.

That’s why Pioneer Adhesives Foundation Inc (PAFI) acknowledges the crucial role of educational institutions in shaping our youth of today. In a meaningful move, PAFI introduced the Waste Reduction Action Program (WRAP) to its first external audience, Majada In Elementary School in Calamba, Laguna. WRAP is designed to educate and inspire elementary students and teachers to engage in waste segregation, raise environmental consciousness, and diminish their plastic waste impact.

On December 4, 2023, the foundation held an environmental education lecture for 279 students in Grades 4 to 6, together with their teachers. Following a turnover ceremony, marked the donation of an eco-station and trash bins that were primarily made from upcycled materials and assembled using Pioneer products by corporate volunteers. These facilities will serve as the designated collection and disposal venue for recyclables, ensuring they reach reliable recyclers for repurposing.

Since its inauguration, the foundation successfully diverted 207 kilograms of plastic waste from landfills. With this incredible turnout, PAFI aims to expand WRAP to more educational institutions and deepen its advocacy with Filipino youth and partner communities.

The successful launch of WRAP at Majada In Elementary School in Laguna serves as jumpstart for the young children to live a sustainable lifestyle by loving Mother Earth and saving the environment: practicing proper waste segregation, promoting environmental awareness in schools, homes, and communities, and reducing waste through proper disposal. And this could be more successful with the help of PAFI and corporate volunteers by providing collection, disposal, and recycling venues and donating eco-station and trash bins made by upcycled materials and Pioneer products.

To know more about Pioneer Adhesives Foundation’s WRAP project, reach out to Pioneer Adhesives head office at JWS Center, 731 Aurora Blvd, New Manila, Quezon City. Or visit its website at


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