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| The 17th IFEX Philippines is happening on May 10-12, 2024 |
Where there is good food, there is happiness.
IFEX Philippines knows this that’s why its media preview,
held on April 26, at the PICC in Pasay City, was a grand salu-salo no
less.
Spearheaded by CITEM (Center for International Trade
Missions and Expositions), the lead promotions arm for export of the Department
of Trade and Industry (DTI), the event showcased the participating food,
beverages, and food products in the upcoming IFEX 2024 happening at the World
Trade Center-Manila in Pasay City from May 10-12, 2024.
The event also paid homage to newly developed Philippine
food products and food applications that satisfy three major criteria:
Packaging Design and Innovation; Product Innovation, and Market Demand and
readiness through the Katha Awards Food (formerly known as Trendy Awards).
For 40 years now, CITEM has established the country’s image
as a premier destination for quality export products and services. It continues
to set the highest standards of creativity, excellence, and innovation to
achieve competitiveness in the home, fashion, lifestyle, food, creative, and
sustainability sectors. CITEM is committed to developing, nurturing, and
promoting micro, small, and medium enterprises (MSMEs), brands, designers, and
manufacturers by implementing an integrated approach to export marketing in
partnership with other government and private entities.
For its signature program under the FOODPhilippines banner,
CITEM will stage IFEX Philippines 2024: It’s a salu-salo! – where one
can find the best flavors in this 17th edition of the biggest international
trade show for food and ingredients. This year’s IFEX Philippines expects to
bring in a new stream of importers along with its regular community of buyers
and visitors from the Americas, Asia, Europe, and the Middle East
regions.
CITEM also regularly participates in overseas trade fairs
to showcase the latest offerings of Philippine companies engaged in the food
industry in various regions, such as Asia Pacific, Americas, Europe, and the
Middle East. It recently concluded its Philippine showcase in Gulfood 2024 in
Dubai last February.
ISLAND FLAVORS TO THE WORLD
Participation and attendance to IFEX Philippines 2024 will
allow buyers, importers, and other retailers to easily connect with over 500
participating exhibitors and industry insiders with CITEM’s dedicated B2B and
digital trade show components, which include incentive programs, talks and
seminars, and other related technical engagements. There will be a plethora of
food offerings, one that is in tune with the consumer pulse toward more
nutrition-rich, natural, culture-based, and convenient offerings and
innovative practices. The country expects local exporters to benefit further,
given the strong agricultural supply capability for many of today’s top healthy
in-demand food and ingredients, namely: banana, cacao, coffee, coconut, mango,
pineapple, and tuna.
The Philippines for years has been fostering a steady
growth of micro, small and medium enterprises (MSMEs) engaging in the food
export industry. These local businesses have become consistent players in
various food segments, thereby strengthening the country’s trade reputation as
one of the go-to sourcing destinations for premium quality food and
ingredients.
As challenges in the food and beverage (F&B) scene
continue to evolve toward more conscionable, healthy, and sustainable products
and services, so does the race for more equitable opportunities for food
makers, distributors, and consumers. Market indicators aid in building the
necessary bilateral trade relations with regional neighbors in congruence with
the country’s trade laws and regulations. These export-driven initiatives have
been built on a reliable network of industry partners, whose vast
resources are instrumental to the success and growth of local exhibitors
in the global and local scenes.
KATHA AWARDS FOR FOOD WINNERS
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| Christian Eyde Moeller, president and CEO of Lionheart Farms, received the trophy |
“The Power of Slow” by CÓCOES was adjudged Katha Awards for
Food 2024 Best Beverage.
“This prestigious recognition reinforces our commitment to
delivering exceptional quality and taste in every sip of The Power of Slow
beverage. Crafted with care and expertise, our drink embodies the essence of
indulgence and wellness, offering a refreshing escape from the hustle and
bustle of modern life,” said Christian Eyde Moeller, president and CEO of
Lionheart Farms.
The Power of Slow by CÓCOES is a Palawan-made all-natural
beverage crafted from coconut flower sap, a natural ingredient obtained from
the blossoms of the coconut palm. The beverage offers a refreshing and unique
taste experience while supporting local farmers and promoting eco-friendly
practices. It will be available soon at select partner retailers
nationwide and on the Lionheart Farms’ e-commerce site.
Ready-to-eat Healthy Snack, Dona Maria Brown Rice Puffs was
also awarded in the Cereals and Cereal Products Category. Doña Maria Brown Rice
Puffs are crunchy oven-baked puff snacks made from Doña Maria Jasponica Brown
Rice. It’s GLUTEN-FREE, NO MSG and a first of its kind to be manufactured in
the Philippines!
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| Buenas Halo-Halo Series made it as a Finalist for Food Ingredients |
Buenas Dried Leaves got the nod for Fruits and Vegetables, Seaweeds, and Plant-Based Meat Alternatives Category. While Buenas Gourmet Bagoong was chosen Finalist for Fish and Seafood Products Category. Likewise, Buenas Halo-Halo Series also made it as a Finalist for Food Ingredients, Condiments and Sweeteners, Condiments and Sweeteners Category
Bestfriend Goodies, a local pasalubong producer in Cagayan
de Oro City, also emerged victorious after it was awarded for the Ready-to-Eat
Savories and Home Meal Replacements. Bestfriend Goodies won the award, the
first in Region 10, for its Bean Appetit Monggo with Squash in Coconut Milk and
Dilis.
Ube Cream Liqueur, a product of Destileria Barako from the
Panay Island also made it as one of the hallmarks of innovation, creativity and
excellence in elevating Filipino craftsmanship in the culinary landscape.
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| This writer with Phil Aidan Cruz, Research & Development Manager of Herbanext Laboratories, Inc., the manufacturer of Daily Apple. Daily Apple made it to the list of finalists with it's chocolate-coated candied Roselle Flower |
For complete list of winners, visit the official FB page at:
https://www.facebook.com/ifexphilippines/
International
Food Exhibition (IFEX) Philippines
#ubecreamliqueur. #bestfriendgoodies
#DrinkPowerOfSLOW
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#LionheartFarms
#Buenas #Buenasdriedvegetables
#DonaMariaRice
#MoreThanJustRice
#dailyapple #herbanextlaboratories
#IFEXConnect
#IFEXPhilippines
#FOODPH
#Food
#Foodies
#IFEX2024
#IFEXPhilippines2024
#ItsASaluSalo
#SaluSalo
#BigTasteReveal
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