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Universal Robina Corporation, Calbee Inc. partner to bring best potato snacks in PHL market


Potato chips lovers, rejoice!
Finally Japan’s favorite potato chips is now in the Philippines: Jack n’ Jill Calbee’s Potato Chips,  Pizza Potato and the Jagabee Potato Fries.
Calbee, Inc., Japan’s leading snack brand in partnership with Universal Robina Corporation (URC) has successfully brought the best potato snacks experience  in the country.
Kids and adults alike love to snack and love the sound of the crunch and the crispiness of potato chips which is perfect for movie marathons, mini reunions or simple summer hangouts with family and friends.
Founded in 1949, Calbee assured that its  Potato Chips are made from high quality potatoes cultivated with care “by our farmers. Pizza Potato Chips are made with Calbee’s unique technology called “melt flake”. The technology create “Real Cheese taste” , melting cheese flakes on top of the chips. You can enjoy a real potato taste with “Innovative Crispy texture,” Calbee’s website said. 
The two snack giants recently launched the range of potato products through a creatively designed pop-up store.
From March 13 to 15, the Jack ‘n Jill Calbee Pop-up store was situated at the Glorietta Activity Center in Makati. Aside from finding exclusive premium items, consumers tested their ninja skills at the Potato Ninja booth, or dressed up as giant potatoes and face off in the Sumo Potato Arena. They also headed to the photo booth and capture a “First Taste” selfie.  The store’s main feature is the line-up of limited-edition merchandise including mugs, ballpens, pencils, notepads, stuffed toys and T-shirts that feature the brand’s super spud mascot, Jaga.
The colorful pop-up store will also be available in the following dates and venues: March 21-22 in Eastwood; March 28-29 in Alabang Town Center and April 18-19 in Bonifacio Global Center.

A wide range of potato chips products
Jack ‘n Jill Calbee offers a wide range of innovative potato snacks for a unique and delectable snack experience. It uses only the best potatoes produced under the Japanese standards of quality, putting fun in every crunch for the #BestoPotato experience.
Jack ‘n Jill Calbee Potato Chips can satisfy any chip craving. Made from real potatoes, it comes in Classic Salted, Cheddar and Sour Cream, and Wasabi variants, and available in 28g and 170g packs.
From movie marathons and road trips with the barkada, to playing games with the entire family, every moment becomes more enjoyable with Jack ‘n Jill Calbee Pizza Potato. Coming in 28g and 65g packs, this snack captures the taste of real pizza because of the melted cheese on top.
Getting one’s potato fix is always convenient and yummy with Jagabee Potato Fries.  Real potato fries packed with a flavorful crunch, it is available in Classic Salted, Cheese, and Garlic, sure to fulfill every taste. The 40g pack is the perfect fit for personal munching, while the 90g is good for sharing with everybody seeking the best potato flavors.
In Photo: URC and Calbee executives pose with spud mascot Jaga in front of Jack ‘n Jill Calbee pop-up store at a mall in Makati City.

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